Your partner in crafting impactful brand experiences and achieving lasting recognition in the Australian market.
Explore Guides ↓A comprehensive look at the current state of branding in Australia, including key trends, challenges, and opportunities for businesses....
7 min read GuideA detailed guide on developing a robust brand strategy, from defining your target audience to crafting your brand message and visual identity....
2 min read ComparisonA comparison of the pros and cons of managing your branding in-house versus hiring a branding agency, to help you make the best decision for your busi...
2 min read TipsPractical tips and advice on avoiding common branding pitfalls that can damage your brand reputation and hinder your business growth....
7 min read GuideExplore how different colours evoke specific emotions and associations, and how to strategically use colour in your branding to resonate with your tar...
8 min read ComparisonAn explanation of when it's appropriate to completely rebrand versus simply refresh your existing brand, and the steps involved in each process....
8 min read TipsLearn how to track and measure your brand's performance using key metrics and tools, to understand the effectiveness of your branding efforts....
2 min read GuideA step-by-step guide to defining and developing a consistent and authentic brand voice that resonates with your target audience....
7 min read ComparisonA comparison of the benefits and drawbacks of brand storytelling versus traditional advertising, and how to integrate both approaches into your market...
2 min read TipsPractical tips and legal advice on protecting your brand from trademark infringement and other forms of brand misuse....
7 min read OverviewAn overview of emerging trends and predictions for the future of branding, including the impact of technology, changing consumer behaviour, and new ma...
7 min read GuideA detailed guide on the principles of effective logo design, including typography, colour palettes, and symbolism, to create a logo that represents yo...
7 min readA comprehensive business plan has been prepared for Designated, outlining market opportunities, revenue strategies, and growth potential.
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